15 - Buyer Behavior #2
Alternative evaluation:
The product that I provide is more of an added convenience that the customers would not have had beforehand. Since it serves a couple purposes such as planning out grocery lists and saving money, this would be replaced by doing those things manually, so price would not matter to them.
I think my segment is more likely to buy things online because I am targeting younger people/people that use technology and apps. I think they will determine if a purchase is a good idea if they realize that they have been using it and it's benefitted their life in some way.

Hey Jesse,
ReplyDeleteThis is such a unique opportunity. I am surprised it has not been implemented in the app store right now. I think a key factor of your idea is the fact that it saves time and energy. I know I spend an unnecessary amount of time looking around for things I did not come for or need. Diminishing that time it takes would give me more time to do other things.